IMPROVING YOUR LINKEDIN PROFILE

Business Improvement Tips by Rowan     These days when you provide someone with your business card they are more likely to look up your LinkedIn profile than the company website, so having a detailed and up to date profile is crucial. The way you present yourself digitally should represent your personal branding, and the branding of the firm you work for. Here are three simple tips that will help improve your profile. Photo Ensure you have a picture – something that looks professional! It doesn’t matter if it's not taken by a professional photographer, but do wear a smile and try to keep it to a headshot without much background noise. Summary Update your summary section – this is where you sell yourself. A lot of people don’t have much or any content in this section. It should detail any work you specialise in. Think: what do you want to be known for? Skills Make sure you add all of your skills to the “skills & endorsements” section of your profile. This is important so that colleagues or people you have done business with can “endorse” you  for particular skills – be specific.  More social media tips to come in future blogs!